Board, build, a stopover, the final pitch. What varies is how long that route is, from a twelve-hour introduction to a seventy-two-hour international build expedition.
The doors close and nobody knows yet who they're going to work with. Two minutes per person, no slides, no preparation: just say who you are, what you're good at and what problem you want to tackle. By the time the bus hits the motorway, teams have already formed — on chemistry, passion and expertise rather than the org chart.
Tables become desks, windows become whiteboards covered in post-its, and everyone works in the same rhythm: build, test, refine, start again. There's no office to flee back to. Only the next stop, and the question of whether there's anything to show by then.
Outside, a room full of peers who've never heard the idea awaits. This is the first real test: does the story work outside the bus? The feedback that comes in here often changes more in a few hours than a whole day of brainstorming in the office would have.
This is the moment everything was built for. No more practice rounds. The team stands before a jury from the organisation itself, sometimes joined by clients or investors, and gets exactly one chance to show what emerged along the way. There can only be one winner. But everyone who stands here has already been changed by the journey to get here.
Not every organisation has the same question, and not every trip needs to last seventy-two hours.
Introduce people to the chain they're part of, or chains that can inspire them. Give them a day that sticks, but also a task to explore or take a first step towards a solution.
Build something in seventy-two hours that still exists after the trip. An international route, stopovers at inspiring locations or chain partners, and a team that knows what it can achieve.
Then we build together a route that fits your goal: shorter or longer, closer to home or across the border, focused on knowledge, on building or both.
| VARIANT | DURATION | GOAL | WHAT SCALES |
|---|---|---|---|
| Exploration expedition | ±12 hours | Gain knowledge, visit chain partners | Less build time, more visits and knowledge sessions, lighter facilitation |
| Build expedition | 72 hours | Build a new product, service or startup, international, for a jury | Full facilitation, multiple stopovers and pitches, final jury |
| Bespoke variant | Custom | Combination of knowledge and building | Route, stops, jury and deliverables determined together |